Websites for dog groomers and dog trainers: what to include

Dog owners are careful about who they trust with their dog. Your website's job is to answer their questions before they ask, and make booking feel safe and easy. Here's what to include, whether you groom, train or both.

For groomers

• Prices by size. It's the first question every owner asks. A simple table (small, medium, large, giant) saves you dozens of messages. Add a line about matted or double coats costing a little more.
• What's included in each groom: bath, blow-dry, nails, ears.
• Before and after photos of real dogs you've groomed, with the owner's permission.
• Salon or mobile? If you're mobile, list the towns you cover and explain how it works (water, power, where you park).
• Safety and care: how you handle nervous dogs, puppies and seniors.

For trainers

• The problems you solve, in owners' words: pulling on the leash, jumping on guests, barking at other dogs, a new puppy.
• How you train: your methods and tools, in plain language. Many owners search specifically for reward-based training.
• Your options and prices: private lessons at home, group classes, packages or board & train.
• Upcoming classes with dates and spots left, if you run groups.
• Your certifications and insurance, if you have them.

For both

1. A headline that says what and where: "Mobile dog grooming in Morris County" or "Dog training in Bergen County".
2. Real reviews from your Google Business Profile.
3. An easy way to book or ask: a form that asks for the dog's name, breed, age and what they need.
4. Your service area as a list of towns. It helps owners, and it helps Google understand where you work.
5. A phone number you can tap on a phone.

See it in action: our example sites for a mobile dog groomer, a dog trainer and a dog walker. And if you're not on Google Maps yet, start here.

Questions